Develop a new visualidentity for Soil. Soil is a small all vegetarian coffee house with aenvironmental focus. The shop provides an all organic product anddoes also have an alternative for vegans for every item on the menu.The clients goal was to get noticed by the costumers despite havingto share the venue with another concept; Taps. It was also in theclients interest that we did not dissociate the non vegetariancostumers.
Strategy & Concept
The solution I presented was based onthe high quality product Soil delivered. I choose to draw a bold logo in order to tie the identity to their green values. The newidentity is carried by the hand drawn strokes which gives an organicfeel that goes along nice with their values while also letting thecostumer know that they are getting a high end product.